JM Creative. This ain't no disco.

A collection of my work from 2011.

A collection of personal and client illustration work. Just so you know I'm not all business, all the time.

Highlights from the HolidayInn.com and HolidayInnExpress.com redesigns. I led the creative teams (comprised of designers, art directors, and UXers),developed and managed the experience design process, and owned my fair share of deliverables, including hands-on layout design. It was a gargantuan team effort fraught with highs, lows, and loads of innovation.

We were already working with XM via our connections with GM, mostly focused on the OEM side of the business. The images in this gallery are pulled from a presentation we created to evolve our relationship with XM during the merger with Sirius, to better position us as strategic partners.

Olay had been bound to a static, hard-to-update P&G template for years. I was asked to partner with brand planning to drive audience-infused thinking around design principles for the new site, as well as provide creative direction to the design team.

Rule the Storm! This 2007 project for Duracell was incredibly fun. We wanted to get something "sharable" out there that would tee up Duracell's Power to Protect message - without overtly hawking batteries. Audio effects, an original musical score, 3-d & Flash animation, and video all come together to put you in control of Mother Nature.

TIDE was ready to take a big step forward as an online brand, but the creative team was struggling to bring order to a chaotic approach. I was called in to bring some collaborative structure to the design process, as well as drive some new thinking around brand experience design.

BCBSMA needed a demo package for reps and HR admins that brought the benefits of their new online experience to life. The prospect of directing a demo for an insurance company website didn't exactly light me up - and the budget was very low. But once we got into puzzle-solving mode, this assignment became a fun challenge and the resulting demo has been used over and over to pitch new clients.

Here's a catch all gallery for other design work I've done - just some stuff I had my hands on that I'm proud of.

Highlights from the Priority Club Rewards (PCR) redesign. These stills were pulled from a flash prototype – the dashboard style of design was a big hit, as well as the branded service strategy that we brought to life.

I was never assigned to a GM team, but I was often called upon at pitch time and whenever new interactive ideas were on the table.

A fun poster project I worked on to promote The Independent Film Festival of Boston.