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Intro Screen
Here are a few stills from thr Hurricane Master experience. Wanna play with the real thing? Just click here to Rule the Storm! My favorite part? The lightning and thunder lever on the far right. BOOM! CRASH!
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Animated Destruction
The basic premise was this: Display a peaceful beach setting then let users wreak havoc on the landscape. I got so excited I designed this piece myself.
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Tiny Budget - Big Storm
After the media buy we had about $50k to work with. Not much. So with my lean team of one copywriter and one flash developer, we partnered with a 3-d production house to create the ship, snack shack, and lifeguard chair elements.
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A Media Collage
The experience itself is a composite of video assets (the sky backgrounds), animated vector art (the rain, lightning, debris, etc), and the 3-d models, which we animated in various stages of destruction.
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BFB - Before Facebook
There was also a section you could click to to learn how to be better prepared for a disaster - you know, in case you got tired of blowing stuff up. Hurricane Master was released about a year and a half before Facebook and Twitter really took off. I like to think if it were released now - modified a bit for social consumption and sharing - that for at least a day it would be a widespread success. Plus we woulda gotten some of that media money back! More stuff to blow up!
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The Pitch Comp
The following three stills are from my initial pitch comps - practical reality (see: brand guidelines and budgets) changed the final execution quite a bit, but much of the original vibe was maintained.
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Choose Your Path
The original idea was to create three different landscapes to play in. The client couldn't pay for it, but they had so much heart for the idea they went with a stripped-down version.
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Smash!
I think this is the screen that sold it. Doesn't that look like fun?
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