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OLAY Design Wires
I led user experience for OLAY.com, and provided direction for the design team (The Kim bros, Raoul and TBo). Olay is a tried and true P&G brand - they had brand guidelines to spare, but navigating considerations for online experience as an extention of their brand promise was a new exercise. I authored this document to focus discussion around key areas of interactivity within the site.
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Landing View
Since it's developed at-scale with many considerations for design, I call it a Design Wire. Just enough 'design' and live copy to make our functional and layout intentions clear, without the distraction of photos and color.
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Landing View Comp
With consensus on the design 'plan,' the designers were free to embellish with all th ebrand flavors the individual Olay boutiques had to offer. Please note, these layouts were co-designed by Raoul & Tbo Kim, creative and user experience direction by yours truly.
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Landing View, Menu
Illustrating mega-dropdowns...
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Title Page
Setting up the content views...
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