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TIDE Design Wire Set 1
I created this doc to frame up some client collaboration around design choices. Tide was making a significant investment to step forward as an online brand, so we needed to focus the conversation around theie audience of Moms and the behaviors we wanted to support. We shared three design themes, I'll show two here.
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Landing View Comp
After our initial discussions around design direction, we applied some design flavor to the layouts.
Note: this comp designed by Andrew Morse, with creative direction from yours truly.
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Simple Search View
Illustrating the principles of assisted search, and making the argument for a known audience behavior. Most visitors arrive at the sute knowing exactly what they're looking for - so we proposed a prominent search function that categorized results in real-time.
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Landing View Variation
Bringing the Simple Search idea to life.
Note: this comp designed by Andrew Morse, with creative direction from yours truly.
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Content View
Expressing the relative weight and contents of secondary page views.
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Content View Var
Illustrating how Simple Search extends throughout the experience.
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Content View Comp
Adding some color to content views...
Note: this comp designed by Andrew Morse, with creative direction from yours truly.
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Theme 2, landing View
The following views show a second theme we explored prior to look-and-feel. A little more modular and magazine-like.
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Theme 2, landing View Var
Illustrating the value of surfacing relevant content within the landing page view, this time leveraging and evolution of the popular Tide Stain Finder.
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Product View
Setting up discussion around prioritization within product views.
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wire_01_page_18.jpg
Adding some color to the Magazine theme...
Note: this comp designed by Kyu Oh, with creative direction from yours truly.
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Theme 2, Landing View Var
Bringing audience beahviors forward was a brand new concept for this client - these visualizations really helped drive decision-making and feature prioritization.
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Theme 2, Product View
Adding some color to the Magazine theme product view...
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